General * November 29, 2009
The 5 secrets of innovation
I’ve just been reading this interesting article about innovation on CNN. While the start makes a token reference to Steve Jobs to draw people in that i find a little bit of a stretch the way it breaks down innovation in 5 key areas is quite simple yet revealing. Especially the networking aspect makes me think of Malcom Gladwell fantastic book The Tipping Point which i highly recommend for anyone interesting in communication and word of mouth epidemics.